Truth In Advertising

There are times when you wonder about the veracity of various claims made about products or the prices they sell for.

Wal Mart used to claim they never had sales. Strange though that the weekly “price rollbacks” weren’t permanent.

I remember buying a “limited edition” record album back in the 1980s, a picture disc as I recall. For those of you unfamiliar with those, a picture disc had the album artwork pressed onto the vinyl. They were popular for a while, usually sold at a premium with the theory that they would become collectors items. This particular album though was one of 25,000 – which hardly strikes me as “limited.” When it came time to sell my vinyl collection that picture disc had not appreciated in value. Mind you, I hadn’t expected it to. s-l300.jpg

It is like sports cards. Back in the 1960s children bought them, played with them and eventually tossed them out. By the 1980s collecting the cards had become an industry. Since then people buying the cards have not played with them but kept them in pristine condition, waiting for them to go up in price. But so many of them have done so that the market is flooded and the prices have not risen significantly.

If I had kept my card collections from the 1960s (hockey cards, some baseball cards and a complete Beatles set) I might be wealthy today. My Bobby Orr rookie card was at one time worth about $5,000. I think my mother threw it out, or maybe it was one of the cards I attached to the wheels of my bike to uses as a noisemaker. We did that a lot, and the cards got pretty chewed up.

Given the hyperbole over limited edition products, I was pleased to discover a grocery product labeled with the truth. The ketchup I bought when we moved here, a North American brand I bought as comfort food, is labeled “Unlimited Edition.”IMG_20180223_0559391

I guess there are a lot of bottles of the stuff on store shelves and they plan to make more. I thought it was a cute piece of marketing, not that I noticed it before I made my purchase.

I am also assuming it wasn’t a sly marketing attempt, hoping people would buy it because they misread or misunderstood the label. After all, English isn’t the first language of many people here so it might be confusing. But no company would be that cynical (or that smart), would they?





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