I’m not going to reproduce it here. I still can’t figure out the purpose.

The ad headline read: This secret beach should be on your Montreal road trip bucket list. Montreal’s ultimate summer getaway was just ranked one of the best beaches in Canada.

I grew up in Montreal. I didn’t recognize the beach in the picture. How could I have missed it? So I clicked the link.

The first clue was that the pictures were stock photos. But I still wanted to know where this great beach was supposedly located. What had I missed in my childhood? So I started to read the article.

Halfway through I figured it out. The beach isn’t for those taking a road trip to Montreal, it is for Montrealers looking for a getaway. The beach is in Tobermory, Ontario, an eight hour drive from the city – if there is no traffic.

I’m not sure how appealing that would be – it’s a few hours more driving than a trip to the Atlantic Ocean would be. Why would you go to Tobermory when you could go to Old Orchard Beach, Maine?

Then again, I don’t think I have ever been to Tobermory. Maybe I have missed something.

I’m not going to make the trip though. Not without real pictures attached to the article. That automatically makes the content suspicious.

I’m annoyed with myself for succumbing to clickbait. But at least I didn’t miss out on something in my childhood.

For the record, I would think no-one in Montreal ever went to Tobermory when I was a child. And nothing in the article convinced me to do it now.

Whoever paid for this particular piece of clickbait didn’t get their money’s worth.